active citizenship – an umbrella term for the acquisition and exercise of rights for civic and political participation
creative drama – is a type of theatre used for educational purposes that helps children work on social skills and academic subjects using theatre games and improvisations while being led by a trained instructor
digital media – any form of media that uses electronic devices for distribution
digital storytelling – a short form of digital media production that allows everyday people to create and share their stories online
hashtag – a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text (such as a tweet)
Maslow’s hierarchy of needs – a model for understanding the motivations for human behaviour
meme – an amusing or interesting item (such as a captioned picture or video) that is spread widely online especially through social media
media literacy – the ability to critically analyse and evaluate the messages conveyed through media
multimodality – the combination of multiple sensory and communicative modes, such as linguistic, visual, gestural, spatial, audio
multimodal text – a text that creates meaning by combining two or more modes of communication, such as print, the spoken word, sound, and images
social media – a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration
stealth marketing – a method of advertising in which the consumer is often not consciously aware that she is being subjected to advertising
Ss – students
tall story – a story that is difficult to believe because what it describes seems exaggerated and not likely to be true
traditional media – media which includes radio, broadcast television, cable and satellite, print, and billboards
